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An Ordinance of the County of Allegheny, Commonwealth of Pennsylvania, amending and supplementing the Allegheny County Code of Ordinances, Division 2, entitled “County Government Operations,” through the creation of a new Chapter 218, entitled “County Elections,” in order to establish guidelines for the use of content generated by artificial intelligence in campaigns for County elected office.
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Whereas, the use of artificial intelligence (AI) in advertising has become more prevalent and AI has become more proficient in generating imagery that can be difficult or impossible to distinguish from reality, it has unfortunately also given rise to bad actors using this technology to spread false information; and
Whereas, AI is undoubtedly a powerful tool that can boost productivity and improve efficiency; however, in the wrong hands, it can have a negative impact on people’s reputation, security, and livelihood; and
Whereas, it is the judgment of Council that these malicious and deceptive uses of AI are particularly pernicious in the realm of political advertising, as individuals’ voting decisions can be predicated upon a belief that fictional events actually took place, and election results impacted by those erroneous beliefs can impact public policy (including regulatory oversight of AI itself) for years or decades; and
Whereas, it is the judgment of Council that everyone deserves the right to know when the content they consume is generated by AI, especially when it may impact their voting decisions; and
Whereas, it is further the judgment of Council that requiring the disclosure of the use of AI in advertising relating to any Primary, General, or Special election for County elected office is a nonintrusive regulatory step that will inure to the benefit of the voters and general public of Allegheny County by reducing the ability of unscrupulous actors to mislead them;
The Council of the County of Allegheny hereby enacts as follows:
SECTION 1. I...
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